The observational research handbook - understanding how consumers live with your product
- Författare
- American Marketing Association Bill Abrams
- (Bill Abrams., At head of title: American Marketing Association, Includes bibliographical references (p. 267-269) and index)
- Genre
- Ej skönlitteratur
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| NTC Business Books | cop. 2000 | USA, Lincolnwood, Ill | xxiv, 277 sidor. ill. 24 cm |